Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

The Adidas Fear of God Athletics Trainer launches Friday, Jan 31. The “Night Brown/Sesame” pair will be available from adidas ...

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.” Click to share on Twitter (Opens in new window) Click to share on ...

Kanye West called out designer Jerry Lorenzo, Adidas, and individuals he felt were insincere in their support for him via an Instagram post on January 7, 2025. In his statement, Ye expressed ...

On Tuesday night, Ye took to Instagram to air grievances about Adidas, Jerry Lorenzo, "fake friends," and more. "When you google Yeezy.com the adidas site comes before the Yeezy site Members at ...

Continuing to rant, Kanye then took aim at adidas’ current top notch designer, Jerry Lorenzo, and basically called him a fake friend who rode his coattails throughout their relationship saying ...

Ten years on, it may be easy to forget just how big of a game-changer the Ultraboost was for Adidas. It set the whole ...

Ye, formerly known as Kanye West, took to Instagram on Tuesday night to express frustrations with Adidas, designer Jerry Lorenzo, and what he called "fake friends." In a pointed message ...

By embracing his origins, Willy Chavarria’s designs preserve the essence of the Chicano aesthetic and its linear subcultures ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.