Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

In summary, the future of shopping with AI agents will likely be characterized by personalized, efficient and engaging experiences for consumers. The business models supporting these agents will need ...

Ripping up the rulebook: Marketing’s new frontier You relied on static GTM playbooks. They're failing fast in today’s AI landscape. Tune in to hear how Zach Vidibor is rethinking strategy in real time ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?

The setup for burnout One of the biggest reasons marketers are burning out? No one knows what’s working or why. Success gets measured in surface metrics: impressions, clicks, a few headlines and maybe ...

We’ve updated our story on bulk email restrictions to include news of Google’s “Manage your subscriptions” feature for Gmail. Get an AI-generated audio overview of bulk email restrictions from Google, ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.