Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

In a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and ...

The social media platform, which made its initial public offering (IPO) last year, had ad revenues of $1.2bn (£890m) last ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...