VAST (video ad serving template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads. It is designed to allow for the ...

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all ...

As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

Former Grass Valley and NEC executive brings over 20 years of go-to-market experience to award-winning internet connectivity solutions innovator ...

Interra Systems, a global leader in end-to-end quality assurance for the media industry, will unveil its latest innovations in media QC, monitoring, and analysis at IBC2025.

Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive ...

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts ...

Streaming with specialised VPUs can cut encoding energy use by up to three-fold versus CPUs. Tests confirm real-time speed and broadcast quality remain intact, charting a clearer path to greener large ...