“BuyDRM stands ready to protect the TV2 Play premium content,” said Christopher Levy, BuyDRM CEO & Co-Founder. “With more than 25 years of experience in securing high-value video content, we’re ...

In an era where agility, scalability, and cost efficiency are paramount, Viaccess-Orca (VO) is committed to empowering customers to adapt and thrive. At IBC2025, VO will showcase its latest ...

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, ...

Traditional broadcast architectures had a large, air-conditioned room in the middle of the building, which contained all the equipment. Getting in there required passing through several security ...

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV ...

VAST (video ad serving template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads. It is designed to allow for the ...

Are the mediation layers between publishers and advertisers in the CTV space dropping off with the increasing emergence of new ad exchanges and the like? And how can platforms adapt? Eventually A ...

Interra Systems, a global leader in end-to-end quality assurance for the media industry, will unveil its latest innovations in media QC, monitoring, and analysis at IBC2025.

As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all ...