Taco Bell, Luxe Value Menu
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Taco Bell is the most dominant player in the Mexican-style fast-food market, but it has a longtime rival that at one point went bankrupt trying to compete.
No purchase is required to participate, but users must be a Taco Bell Rewards program member and signed into their account on the mobile app to create a Fan Style order. Fans have the chance to get their order on the menu until 11:59 p.m. PT on Wednesday, August 13.
For decades, having a go-to customized Taco Bell order has been a badge of honor for fans. In fact, well over half of all Taco Bell app checkouts include a customized menu item. Now, Taco Bell is turning that tradition into public recognition with the nationwide launch of Fan Style.
About a month after introducing Crispy Chicken Strips in tacos and burritos, Taco Bell has come up with a barbecue sauce to go with them. On Thursday, July 17, the Irvine-based chain introduced Sweet Chipotle BBQ sauce. It’s made with peppers, molasses and spices, according to a news release.
Border Foods Inc., a Taco Bell franchisee, acquired the former Taco John’s property at 4029 32nd Ave. last month for a new Taco Bell location. Taco John’s closed its Hudsonville space next to Meijer last year, along with four other local locations.
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Last year, Taco Bell began testing its beverage concept, Live Más Café. Distinct from the chain's upscale, adult-oriented Cantinas, the cafes have been focusing on non-alcoholic drinks and a younger clientele.
Taco Bell has always been known for its iconic sodas (hi, Baja Blast), but the new Agua Refrescas provide a fresh take on a beloved Mexican beverage. These drinks are non-alcoholic, tea-based, and infused with real fruit for a bright, bold flavor that feels like something you'd find on a cocktail menu —minus the alcohol.
In violation of Trump's executive order making English our official language, Taco Bell has introduced new drinks called 'Agua Refrescas.'