There are three new exclusive flavors using multiple Coca-Cola brands that are a first for the soda empire. You just have to ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

In what appears to be a new promotional campaign, the cola giant has unveiled a variety of new designs, inviting drinkers to share a Coke (or Diet Coke) with people like their “Sis,” “Partner,” and ...

Shares of Coca-Cola Co. were climbing in early Tuesday trading, after the beverage giant extended its long streak of earnings beats amid increases in both case volumes and prices. The company held ...

In standard marketing practice, one of the key elements of branding is differentiation. That is the art of creating a ...

Companies that make some of the biggest American brands say some consumers overseas are avoiding their products in protest of ...

Admittedly, one might feel tempted to follow Berkshire's lead with this stock. Buffett's company invested just under $1.3 ...

Coca-Cola and PepsiCo respond to tariffs and consumer shifts with innovation and operational moves across markets. Find out ...

Kantar has enhanced its Link capabilities, enabling brands to evaluate creative assets across virtually any format.The ...

In the eight years since launching Sting in India, PepsiCo has upended the energy drinks market, once a niche category ...