Bacardi invests in premium spirits in India, focusing on whisky, tequila, and rum to capture changing drinking habits.

With an origin story that begins in Cuba with BACARDĺ® rum, the Daiquiri cocktail remains one of the most sought after cocktails claiming the #2 spot on the Bacardi Cocktail Trends Report of 2023.

If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum.

The creative, from BBDO, promotes new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

TAILS premium pre-batched cocktails bring home the bar experience, with all the flavor and complexity of hand-made cocktails, without the effort.

Celebrate this summer with Bacardí’s Cocktail Courier Kit! The party will be delivered right to your doorstep with flavorful cocktails that make any celebration special.

In the advent of canned rosé brands, hard seltzers and now canned cocktails, major alcohol companies like Bacardi are launching pre-mixed canned drinks.

Will you be trying Bacardi’s new rum cocktails or any other ready-to-drink cocktails this summer? This story originally appeared on Simplemost. Checkout Simplemost for additional stories.

New video and soundtrack produced by Swizz Beatz brings to life the spirited beat and rhythm of cocktail-making that creates the 'Sound of Rum'LON ...