That same year, a Harvard Business School study linking purpose with stock market performance was published, and the Association of National Advertisers even voted "brand purpose" as "Marketing Word ...

Why companies turn to Pat Healy to run stock exchange 'bake-offs' ahead of an IPO ...

Meet Cartier’s of-the-moment icons—time masterpieces that have form, character and heritage. Every Spring, Geneva transforms into the nucleus of horological splendour for Watches and Wonders, and this ...

In towns like Wildwood and Atlantic City, the marketing campaigns are more nuanced, tourism officials said, as they try to stand out from neighboring towns without direct comparison. Sometimes, the ...

Here’s what went down at the gala dinner. Ng said, “ICON remains committed to authentic stories that emerge from our community. We’ll continue highlighting exceptional craftsmanship, our vibrant arts ...

Alejandro Garnacho has heaped praise on Manchester United teammate Manuel Ugarte after the Reds' 3-0 win at Athletic Bilbao. Ruben Amorim's team took the lead 30 minutes into their Europa League ...

A digital marketing executive candidate shared his frustrating experience of being asked a complex question in a job interview for a ₹5 lakhs per annum salary role. Google Play has restricted ...

Donald Trump described Amazon founder Jeff Bezos as "a good guy" today - despite reported friction just hours earlier. The US President was allegedly "very p*ssed off" with the businessman as ...

The Indiana Fever's superstars sent strong messages to kick off their "Now You Know" campaign ahead of the 2025 WNBA season. Indiana Fever guard Caitlin Clark (22) celebrates a three-point basket ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Liverpool striker Darwin Nunez couldn't resist a tongue-in-cheek jibe at his doubters following the club's Premier League title triumph. The Reds cruised to their 20th top-flight crown after an ...