Eyebrows frame the face, define our expressions, and can dramatically impact our overall appearance. Yet, for many, brows naturally become sparser and lighter with age, illness, or even over-plucking, ...

The definitive list of the most iconic makeup, skincare, haircare, and fragrance of all time. These are the 100 beauty ...

Ulta’s BOGO event is officially back, and it’s even better this time around. Now through August 8, shoppers can stock up on ...

If you, like me, still have an icy blue eyeshadow from middle school lurking somewhere in your bathroom drawer — it may be ...

With summer comes higher temperatures and a change in our makeup routine. When you have mature skin, there are tips and ...

Lauren Graham was featured on Merit Beauty’s Instagram doing a GRWM featuring all her favorite Merit Beauty products. From ...

With literal millions of views on TikTok and more than 300,000 positive Amazon reviews, Essence's Lash Princess mascara is ...

The beauty world is constantly evolving, but many women over a certain age find themselves holding onto makeup and style ...

On the TikTok beauty front, trends include the clean brow, where the emphasis is on natural brow shapes and textures, ...

Why We Love It: Clinique is always a safe bet for those with sensitive eyes. Its gel eyeliner—which is water-resistant and ...