The company with 4,100 worldwide properties is changing its name to Best Western Hotels & Resorts, and property owners will vote next month on using a new, more modern blue-globe logo that ...

But in 2008, the brand made waves of another kind by revealing a new logo that featured a diagonally-oriented "smile" through the red and blue ball and dropping the Pepsi "wordmark" into lowercase ...

The remaking of the globe logo is the first update in 14 years. The new logo, Pepsi said, includes updated colors with electric blue and black “to bring contrast, vibrancy, and a contemporary ...

An artist by trade, Rupp helped tweak Pepsi’s iconic red, white and blue globe logo in 1971. He produced company events. And on Long Island, Rupp volunteered to decorate St. Philip Neri for the ...