Creative Bloq on MSN7d
Rebrand vs refresh: Why brands should hold fire on launching a whole new identity
We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...
Marketing8mon
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
Business branding vs ... brand is abstract, your brand identity is material. Brand identity takes the form of physical (also digital) goods, such as stationery, brochures, books, signage, apparel, and ...
Marketing5mon
Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns
To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, ...