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The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...