On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," officials announced Monday.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Clyde, the Glasgow 2014 Commonwealth Games mascot, has announced he won't be returning for next year's games hosted by the ...

Bill Roth played the rabble-rousing rabbit at Sixers games. Now he is back in the gym, training gymnasts from 18 months to 18 ...

To celebrate 60 years of their beloved mascot, the U.S. Army's 3rd Infantry Division welcomed a real-life "Rocky the Bulldog" to Fort Stewart.