Following Indiana University's decision to reinstate Hoosier the Bison as mascot, the National Bobblehead Hall of Fame and ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...