The fake rebranding campaign, framed as a "midlife crisis" in honor of the casual dining chain's 40th anniversary, drew praise from marketing execs. But will it translate to more business?

California Pizza Kitchen bringing back 4 discontinued items to celebrate its 40th birthday. Here's what's on the menu now.

It's really incredible that I've been a part of so many shows and movies that have resonated so deeply with people that even ...

The campaign shows that amid an influx of purposefully shocking corporate moves, like Jaguar’s totally unrecognizable rebrand ...

From the return of beloved menu items to a revamped Thank You Card promotion rewarding every guest, CPK is kicking off the ...

California Pizza Kitchen is bringing back a limited-time menu featuring some of its most iconic dishes from the past four ...

California Pizza Kitchen will mark its 40th anniversary on Thursday, March 27. The first restaurant opened at 207 S. Beverly ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th ...

CPK’s founders Rick Rosenfield and Larry Flax voted for the Rosemary Roasted Potato & Grilled Chicken Pizza to return to ...

Busy Phillips is embracing life in her 40s — and she thinks there are some perks that come with the milestone. “Most people ...