The fake rebranding campaign, framed as a "midlife crisis" in honor of the casual dining chain's 40th anniversary, drew praise from marketing execs. But will it translate to more business?

California Pizza Kitchen bringing back 4 discontinued items to celebrate its 40th birthday. Here's what's on the menu now.

It's really incredible that I've been a part of so many shows and movies that have resonated so deeply with people that even ...

The campaign shows that amid an influx of purposefully shocking corporate moves, like Jaguar’s totally unrecognizable rebrand ...

From the return of beloved menu items to a revamped Thank You Card promotion rewarding every guest, CPK is kicking off the ...

California Pizza Kitchen will mark its 40th anniversary on Thursday, March 27. The first restaurant opened at 207 S. Beverly ...

CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th ...

The casual-dining chain created some buzz this week by unveiling a bold new look, only to reverse course with the help of ...

California Pizza Kitchen is turning 40 and an actress who's shared a "lifelong partnership" with the restaurant chain is ...

Eater editors have an all-out party at California Pizza Kitchen’s original Beverly Hills location during its 40th anniversary ...