London Lions have announced a complete overhaul of their brand, including a new logo, marking a new chapter in the history of the club.

The prize pot was a cool $1 bln, thanks to the last minute TV rights deal with DAZN. Both finalists earned more than $100m, ...

Chelsea are set to secure a handsome front-of-shirt deal which could pocket them £60m a year after their Club World Cup triumph led to more interest.

If you're a Detroit Lions fan, you might want to hustle to your local grocery store for the team's limited-edition cereal box ...

And just last week, Damian Cech, son of former Chelsea and Arsenal goalkeeper Petr Cech, signed his first pro contract with ...

It’s not the first time that football kits have fallen foul by FIFA guidelines, with a number of kits banned or not even ...

New Orleans released a new look ahead of the 2025 season with updated alternate helmets. Here's who we think should follow ...

Ranking all 20 of Chelsea's attackers: From star Cole Palmer to flop Mykhailo Mudryk and everything in-between Chelsea have an astonishing number of attackers on the books ahead of the 2025-26 season ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...

The British and Irish Lions have worn their traditional kit of red jerseys, white shorts and blue socks with a green turnover at the top on every tour since 1950. The colours were chosen in order to ...