ROCHESTER, N.Y., March 18, 2011 /PRNewswire/ -- Leading contact lens manufacturer, CooperVision today unveiled its new brand positioning and visual identity that better reflects the organization's ...

Global strategic branding firm, Siegel+Gale today announced that its client, CooperVision, a leading global contact lens manufacturer, has unveiled a vivid new brand identity.

The ultimate packaging may carry one of the three prominent CooperVision brands: Biofinity, Avaira or Proclear. Or it may carry the brand name of another retailer for whom CooperVision creates lenses.

CooperVision’s branding stands out somewhat in its marketplace – contact lenses. Contact lenses are medical devices and the convention in the industry has been that from a communications perspective, ...

Confirms Fawcett, VP of global marketing for CooperVision, the billion-dollar maker of contact lenses, “A brand is a whole lot more than your visual expression of it.” Subscribe to the Daily ...

He instead will be executive vice president of the eye-care company, while Cooper Cos. Chief Operating Officer Daniel McBride will take on the additional role of CooperVision president. Weber had ...

CooperVision has been a driving force behind all aspects of the nearly $12 billion global contact lens market. They’ve taken the numerous difficulties involved in manufacturing contact lenses ...