The athletics retailer sees the DressGo game as a way to showcase its styles in a way that resonates with female gamers.

ROBLOX avatars are getting a new wardrobe, the VR reality platform said. On Monday, Roblox formally launched their new Layered Clothing system, according to a new press release by the company. This… ...

Chipotle collaborated with upcycling designer, Nicole McLaughlin to create the 'Napkin Cargo Pants'. The virtual version of the bottoms became widely popular on gaming platform Roblox.

Dive Brief: Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive.; The German fashion house ...

Roblox wants to make its avatars look less blocky and more realistic. ... One of those changes is layered clothing, which it's been working on since at least 2020.

Puma joins a growing list of apparel brands on the gaming platform. In March, US apparel brand American Eagle Outfitters joined with Roblox to unveil a metaverse version of the company’s spring 2022 ...

Hot Topic’s virtual clothing campaign on Roblox launched Monday and has reached more than 1 million players, according to the brand. For more, sign up for The Drum’s Inside the Metaverse ...

Roblox is also interested in becoming a bigger destination for commerce, which has helped attract partners like Hugo Boss. Over 1.6 billion virtual items were sold on Roblox in the first three ...