Axios Des Moines on MSN10d
Meet the Des Moines baker behind some of the cutest macarons
From Hello Kitty to Capybaras, a local baker is selling cute, Asian-inspired macarons across the metro. How it started: Growing up in Des Moines as the youngest of 13 siblings, Cua Vang found plenty ...
Warc4y
How anthropomorphized brand spokescharacters affect consumer perceptions and judgments: Is being cute helpful or harmful to brands?
When the relationship norm is perceived as communal, a cute anthropomorphized spokescharacter using nonassertive language is more effective than a mature character using the same language. When the ...