Product differentiation and positioning are key parts of a company's marketing strategy and are necessary to keep ahead of competition. Differentiation is the basis of building a brand for any ...

Two marketing strategies, product differentiation and product positioning, are similar and work together to effectively market products.

Positioning establishes business credentials and the mental "territory" you want to own. What does branding do for you? Can you even do branding for a small company? Though you don't have a branding ...

Research and Markets: Dabur Vatika Case Study: Leveraging Natural Positioning to Create Differentiation in the Indian Hair Care Market ...