As we approach 2025, digital marketing communication is more important than ever for businesses looking to stay ...

As AI-powered chatbots replace traditional search engines for information discovery, marketers must shift to new strategies ...

We discuss how to market effectively, even without an in-house team. Learn how to maximize every dollar and effort, whether ...

Small businesses are also the foundation of New York City’s diverse economy. Annually, they generate approximately $250 billion in direct economic impact and employ about 1 million workers. As ...

For the world champion Philadelphia Eagles, success isn't just measured in wins-it's measured in access, authenticity, and ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

A digital marketing executive candidate shared his frustrating experience of being asked a complex question in a job interview for a ₹5 lakhs per annum salary role. Google Play has restricted ...

(The author is founder and CEO, Techdivine Creative Services, executive coach, sustainability and circular economy digital ROI strategist. Opinions are personal.) ...

Relying only on digital or online marketing may unintentionally exclude certain groups of people without online access. As platforms like Facebook, X, and Instagram took off, social media ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.