But even if you rarely wear makeup, I want you to know about one E.l.f. product that will help both your beauty routine and ...

A look at all the beauty products makeup artist A. Love used to create Law Roach's 2025 Met Gala glam, all of which are from ...

Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with ...

Celebrity makeup artist Kelly Zhang is a huge fan of the Westman Atelier Vital Skin Foundation Stick for a “real-skin finish.

The beauty industry is definitely guilty of being pretty inaccessible at times, proven by the number of outrageously pricey ...

If you buy something through my links, I may earn a commission. As we head into fall, the fashion and beauty trends st ...

Another day, another food-related make-up trend, it seems, but jam lips has me in a chokehold. We've seen everything from ...

I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

Keep reading to see the beauty products moms, teens, and tweens use in their everyday routines — from hero makeup products to ...

YSL Beauty's Loveshine Plumping Lip Oil Gloss, Batiste's Sweat-Activated Dry Shampoo, and more of April 2025's most exciting ...

From juicy lip serums to glow-boosting powders and hydration heroes, these new launches are everything we’re crushing on ...

Wondering how some of the runners in yesterday's London Marathon stayed looking flawless all race? One runner shares her top ...