From Monster Energy in ‘Death Stranding’ to Mentos in ‘Fortnite,’ brands are evolving beyond ads into immersive gameplay ...

Adam Brody and Leighton Meester may be A-list actors, but in their real-life roles as parents, they stay out of the spotlight ...

Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators as part of ...

Marketing is definitely an industry focused on selling products. Sometimes, this involves a bit of clever misdirection.

Research by Pew has shown that nearly three-quarters of men under 30 play video games “often” or “sometimes.” Among teens, ...

The games are over. The chaos? It’s just beginning. NBA Summer League is underway. The transaction wire has cooled. Players are either courtside in Vegas cheering on teammates fighting for roster ...

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Developed by Cygames — the company behind the Granblue series, another massive franchise — Umamusume: Pretty Derby was ...

Drawn from Dentsu’s Consumer Navigator series, which surveyed over 8,600 consumers across 10 markets, the report positions ...

There's much more to a Prime subscription than just free shipping. We'll show you how to save on gas, groceries and much more ...

Orange 142's Emerging Channels Council created this guide to simplify the landscape for marketers, helping advertisers navigate formats like rewarded video, native placements, and Twitch sponsorships.

“Twitch Creator Sponsorships give brands a simple, scalable way to engage with streamers and their communities, across gaming, sports, music, lifestyle, and more,” Krishan Patel, director of sales for ...