After a week-long suspension, the Indian Premier League (IPL) is back, reigniting advertiser interest and driving up ad rates ...

GTA Six release is now May 26, 2026. Take-Two CEO Strauss Zelnick says the delay will allow there to be a game that is ...

As the league barrels towards its semi-finals and finals, including a couple of marquee matches, advertisers are now ...

Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the ...

In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

India has firmly rejected China's recent attempt to rename 27 locations in Arunachal Pradesh. The Ministry of External Affairs (MEA) asserts that Arunachal Pradesh is an integral and inalienable part ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

CashKaro, the cashback platform, has deftly tapped into this controversial afterglow with a satirical advertising campaign that's as clever as it is topical—proving that even in cancellation, Latent's ...

Royal Challengers Bengaluru had filed a suit against Uber India claiming that the advertisement featuring Sunrisers Hyderabad ...

Royal Challengers Bengaluru secured a narrow two-run victory against Chennai Super Kings in a thrilling IPL 2025 match. RCB now tops the table with 16 points, fueled by strong performances from ...

While Mohammed Shami is enduring probably his worst IPL season, others too haven’t quite hit the mark for the 2016 champions Kolkata: Gujarat Titans have been racking up massive scores this IPL ...