When firms think of integrated marketing communication they typically think of advertising. Well there is more to IMC than ...

Developing a Creative and Innovative Integrated Marketing Communications Plan: A Working Model by James R. Ogden This book addresses concerns for an audience ranging from start-up entrepreneurs to ...

Why Integrated Marketing Communications Is Crucial To PR Pros' Survival. ByNicole Rodrigues, ... Have you put thought into your social media plan that’s also evident in your feed, ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your ...

Siloed marketing communications used to be the norm for enterprise brands, but it's time for an integrated approach. Here's what you need to know. VIP CONTRIBUTOR Andy Betts ...

Integrated Marketing Communications (IMC) is not new. We used it in the past but it involved expensive and, in my mind, a shotgun approach to marketing push marketing.

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Ideally, at least 80% of a department’s communication and marketing needs should be discussed and planned in advance as part of the department or program/event communication plan. We understand that ...

As Howard’s vice president and chief communications officer, Tramble oversees integrated marketing and communications activities to support the university’s reputation and institutional priorities, ...