Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference, of which North Texas is a member, announced a rebrand on Monday morning ahead of its annual ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.