Track the right metrics There are countless metrics you can track in web analytics, but not all of them will be relevant. Focus on tracking the metrics which directly impact your bottom line, such ...

Metrics. Web metrics is the measurement of what's happening on the Internet itself. Had I only known that way back in 2002, when I wrote a book called Metrics (John Wiley & Sons). Fortunately, I was ...

Metrics capture customer activity on a website or app in a more unified way, and they save marketers time mapping page elements to needed metrics. Fast forward to today’s Google Analytics GA4.

Though metrics and analytics go hand in hand, and both are used by best-in-class (BIC) marketers to prove and improve the value of marketing, they are not the same. So, the purpose of this article is ...

Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience. The post How to grow your organic reach with behavioral analytics insights ...

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly ...

Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed.