Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

NFL Nike NFL athletes give stunning Colin Kaepernick endorsement in new ad: 'He got another good six years left' Kaepernick last appeared during the 2016 season ...

Nike leads the way in investing big money into the New Orleans Pelicans this season. Nick DePaula of ESPN reports that Nike has signed Jrue Holiday to the company’s endorsement roster. While ...

Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

When it comes to the surprising history of athlete endorsements, Nike's pursuit of Magic Johnson in 'Winning Time' only scratches the surface.

Nike’s stronghold on top athletes. Forbes compiled a list of the world’s highest-paid athletes. They found that out of the top 100, ... How the endorsements have helped Nike. Related.

Endorsements with star athletes like Steph Curry have allowed Under Armour to pass Adidas in the US in its pursuit of Nike. ... Nike considered whether it was worth outbidding Under Armour, ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Nike executives fielded concerns about risks in athletic endorsements at their annual shareholder meeting in the wake of several high-profile suspensions of sponsored athletes for violent behavior.