One of the NBA’s best players, Joel Embiid, made a bold decision by signing with Skechers, a company not typically associated ...

Nike drew praise for a new ad featuring golfer Scottie Scheffler and his son, marking a shift in marketing strategy after years of backlash over "woke" campaigns.

Nike will honor the gold medal winning 2024 Team USA team with various releases from LeBron James, Devin Booker, and Kevin ...

Carlos Alcaraz and Jannik Sinner, the rising stars of men's tennis, are amassing significant wealth alongside their athletic ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Adidas history, athlete endorsements, basketball legacy, brand loyalty, digital, footwear industry, michael jordan, Nike deal, sneaker culture, sports marketing ...

Nike has been doing its Athlete Think Tank for several years and recently recruited 12 sports influencers and athletes to participate in the company’s fourth one.

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Memphis Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike, according to Nick DePaula of ESPN. The 39th pick joins a star-studded ...