Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Las Vegas Aces star A’ja Wilson has social media buzzing with her new Nike commercial for the release of her first signature shoe, the A’One.

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

Heriot-Watt University Dubai’s Dr. Stavroula Kalogeras on how transmedia storytelling is transforming outdoor advertising.

In an era defined by innovation and relentless competitiveness, a groundbreaking marketing strategy is redefining what it means to connect iconic athletic brands with contemporary talent. Michael ...

Ghanaian Minister of Communication, Digital Technology and Innovation, Sam George and the Chief Executive Officer of the country’s National Film Authority (NFA), Kafui Danku, have assured ...

However, others see ambush tactics as a better return on investment for reaching the same audience. As former Nike marketing exec Chris Renner said of the 1996 Atlanta Olympics ambush: “We stood to ...

An attorney for a Nike USA customer faced skeptical questioning Tuesday from a federal appeals court over the customer’s attempt to revive a lawsuit alleging the company falsely marketed its ...

#204: Why Could I Still Hear Them Scream? Reviewing Alien: Black, White and Blood ...