A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

a professor of marketing at Northwestern University's Kellogg School of Management who co-runs its annual Super Bowl ad ranking. The finalized crop of commercials feature a lot of simple humor ...

Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School ... The finalized crop of commercials feature a lot of simple humor, nostalgia and few creative risks, he ...

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

This year’s Super Bowl commercials went for easy laughs ... Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, said this was a complicated Super ...