An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America ...

a professor of marketing at Northwestern University's Kellogg School of Management who co-runs its annual Super Bowl ad ranking. The finalized crop of commercials feature a lot of simple humor ...

This year’s Super Bowl commercials went for easy laughs ... Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, said this was a complicated Super ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

From Master Lock's iconic ad to a litany of Miller spots, Wisconsin has often had a place in the Super Bowl commercials. This ...

Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School ... The finalized crop of commercials feature a lot of simple humor, nostalgia and few creative risks, he ...