Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign.

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the ...

Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican regulators over how the popular spirit is marketed that has pitted the company’s ...

TEQUILA LIME SHRIMP TACOS! Perfect for Taco Tuesday or any other taco day! These shrimp tacos are so fresh and easy to make. We level up the flavor by using Teremana Tequila, because The Rock says ...

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.

The tequila uses only three all-natural ingredients: 100% Weber blue agave, water and yeast. To make that point, the brand, which debuted in 1989, launched a “100% Additive-Free Tequila” campaign.

Using bold out-of-home and digital placements, the liquor brand has launched its first major campaign, educating consumers about its additive-free heritage.

PATRÓN® Tequila is leading the way as the first tequila brand to work with its agave farmers to help them achieve certification for agave farming from GLOBALG.A.P. This industry-leading work ...

Today on Glen & Friends Cooking - Glen cooks lime and tequila - tequila and lime... they go together, so why not in a cake? If you’ve gone that far, why not add some jalapeño into the mix? This ...

Following its successful debut in Mexico in 2022, PATRÓN EL ALTO arrives in South Africa, offering a rare and masterfully aged tequila expression that pushes the boundaries of craftsmanship and ...

Rolling Stone and PATRÓN teamed up for an epic encore of the Green Room event series, with Dasha rocking the Austin stage.