For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

BYU's last basketball blue-chipper, Fredette sweated it out with the rest of the Cougars fans as they watched Wisconsin ...

Designing inclusive campaigns demonstrates a commitment to making everyone feel valued-and it's good business.

In a startling development that perfectly captures the capriciousness of entrepreneurship, PepsiCo revealed that it will acquire the prebiotic soda firm Poppi for $1.

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

Here are the close games the Campaign team is monitoring on the back end: Round 1, Game 1 Back to the Start by Chipotle and ...

Vice Media has acquired commercial and music video production studio London Alley Entertainment to merge with its Pulse ...

Kansas City Chiefs tight end Travis Kelce and his brother Jason Kelce, formerly of the Eagles, have made a special ...

Pepsi enters the "healthy" soda wars and buys prebitotic soda brand Poppi for nearly $2 billion, and fans of the beverage are ...

PepsiCo acquired prebiotic soda brand Poppi for $1.65 billion March 17. A move Olivia Munn is happy about: “After my very ...