Owning a Rolex GMT II ‘Pepsi’ is going to do a few things. It’s gonna make you very happy when you look at your wrist; it'll ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

From a crystal-clear soda to a failed attempt to connect with a generation, these five sodas debuted in the 1990s but have ...

The design made the previously arduous task of tracking multiple time zones a cinch. It didn’t require any complicated ...

Mikalah Harp’s weekly Whole Foods run starts in the produce section, dutifully winds through the store and ends with the best ...

Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

In a startling development that perfectly captures the capriciousness of entrepreneurship, PepsiCo revealed that it will acquire the prebiotic soda firm Poppi for $1.

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

Here are the close games the Campaign team is monitoring on the back end: Round 1, Game 1 Back to the Start by Chipotle and ...