The head of Pernod Ricard North America, said that while products like hard seltzer have disrupted the industry, ...

French spirits major Pernod Ricard is venturing into the non-alcoholic aperitif space with the launch of Ramazzotti Aperitivo ...

Pernod Ricard has developed a whisky the company hopes will “break down the traditional barriers” of Scotch. Give your business an edge with our leading industry insights. Give your business an edge ...

Details: Our target audience are driven by status and believe that what they are seen drinking says a lot about them to the people around them, which is why they drink Pernod Ricard ...

U.S. President Donald Trump is turning to a favourite target — European producers of alcoholic drinks — in the latest ...

Drink Dry in the UAE, Raya Food Service in KSA, and Action Trading in Kuwait. By launching its non-alcoholic portfolio in the Middle East, Pernod Ricard underscores its dedication to innovation ...

Pernod Ricard India MD Jean Touboul highlights the rapid premiumisation of the liquor industry due to rising disposable incomes and the younger generation's desire for elevated experiences. Touboul ...

French spirits major Pernod Ricard is venturing into the non-alcoholic aperitif space with the launch of Ramazzotti Aperitivo Arancia 0.0%. The product will be launched in retail and restaurants ...