Philip Morris International reported a sharp increase in its Q2 earnings, with a significant focus on smoke-free products ...

Shares of Philip Morris, parent of Marlboro cigarettes and Zyn nicotine pouches, dropped after a rare revenue miss, as a ...

Marlboro maker Philip Morris International Inc ( PM-N -6.84% ) missed second-quarter revenue expectations on Tuesday as shipments of its ZYN nicotine pouches disappointed. Shares in the world’s ...

Philip Morris is strategically evolving beyond its traditional cigarette business, exemplified by the remarkable success of its "Zyn" oral nicotine patch business.

Both companies sell the same cigarette brands, most notably Marlboro. Altria, as previously mentioned, does this in North America. Philip Morris sells the brand in the rest of the world.

Philip Morris' cigarette volumes rose 0.6% in 2025. That's hardly a massive success, but it is massively better than what Altria achieved and makes Philip Morris a far more attractive business.

Altria and Philip Morris share a history and sell the same brands, but in different parts of the world. Philip Morris has entered the U.S. market, competing with Altria in non-cigarette businesses.