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For one night only, an event space off of 25th Street turned into Chilli’s —an ice bar dedicated to promoting Chili’s new mini menu of Patrón frozen margaritas. Behind a round bar made largely of ...

Learn how to make Guy Fieri's take on a Spicy Margarita, which calls for pineapple habanero purée, as well as tequila, triple sec, and tajin seasoning.

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New Delhi: PATRÓN Tequila has announced a global partnership with singer and songwriter Karan Aujla as it expands its presence in India and the AMEA (Asia, Middle East and Africa) region.

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the ...

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.

The tequila uses only three all-natural ingredients: 100% Weber blue agave, water and yeast. To make that point, the brand, which debuted in 1989, launched a “100% Additive-Free Tequila” campaign.

Using bold out-of-home and digital placements, the liquor brand has launched its first major campaign, educating consumers about its additive-free heritage.

High-end brands including Diageo’s Casamigos and Bacardi’s Patrón have been lowering prices for more than a year.

PATRÓN EL ALTO is the brand's most prestigious expression to date, setting a new standard for craftsmanship and innovation. By blending Extra Añejo, Añejo, and Reposado tequilas, each aged to ...

PATRÓN® Tequila is leading the way as the first tequila brand to work with its agave farmers to help them achieve certification for agave farming from GLOBALG.A.P. This industry-leading work ...