Makeup artist Laura Geller shares that her brand’s Wonder Balm gives mature skin a “dewy, lightweight glow.” Here’s where to ...

Megan and her makeup artist Jaeda Marie are spilling beauty secrets on social media and I've put them all together for you so ...

With literal millions of views on TikTok and more than 300,000 positive Amazon reviews, Essence's Lash Princess mascara is ...

Malai, rich in natural nutrients, helps exfoliate, hydrate, and brighten dark lips, offering a safe and effective home remedy ...

If you, like me, still have an icy blue eyeshadow from middle school lurking somewhere in your bathroom drawer — it may be ...

The beauty world is constantly evolving, but many women over a certain age find themselves holding onto makeup and style ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Some, such as Simone Biles and Andraya Carter, muted their makeup to let their hair do most of the talking. Others, instead, ...

Harper Beckham is the latest muse for Victoria Beckham Beauty!

From a soft glow to a bold flush, these blush and highlighter picks are perfectly suited for different Asian skin tones.

A humble blue cottage along the Sonoma Coast that houses one of California’s most extraordinary culinary experiences: Terrapin Creek in Bodega Bay.

Many travelers make special detours just to see her in person. At night, Ellie is often lit up, making her a 24-hour attraction. If you’re planning a Tennessee road trip, put Ellie on your must-see ...