Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Inspired by their previous Winter Classic jerseys, driven by fan feedback and capping a process that stretched close to four years, the Blues unveiled a new primary logo and uniform on Tuesday ...

Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era.

"It was absolutely vital," said Blues executive VP, chief revenue and marketing officer Steve Chapman. "It started in 2017 with the Winter Classic and just the feedback we received from not only ...

We are one step closer to the start of the 2025-26 NHL season. On Wednesday, the NHL released the schedule for each NHL team.

The St. Louis Blues will be changing up their uniforms in 2025-26. The Blues unveiled a new look on Tuesday morning, with changes coming to their jersey and logo for next season.

The newly-announced Blues jerseys and logos are more reminiscent of the club’s original look and one used during the 2017 Winter Classic. The Blue note is a slightly more compact and a brighter ...

From jerseys that stood the test of time to duds that teams couldn't ditch soon enough, here's the best and worst for every ...

The St. Louis Blues announced their rebrand, setting a new identity for the franchise and what it will entail for the future.

The St. Louis Blues will start the 2025-26 NHL season at home against the Wild, with key matchups and ticket info released.

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...