Serena Williams redefined women’s tennis by playing with unapologetic intensity and power. She also paved the way for female athletes to get better endorsements, which had previously eluded many.

Serena Williams at the U.S. Open in 2022. Her style, swagger and competitive moments made it possible for a new generation of women athletes to flourish, particularly Black women, our critic writes.

Serena Williams photographed in West Palm Beach, Florida on Mar. 11 Senior Correspondent This story is part of the 2025 TIME100. Read Allyson Felix’s tribute to Serena Williams here. Serena ...

All the way back in 1999 -- another reminder of Williams' stunning longevity -- Serena, as the No. 7 seed, eliminated No. 4 Monica Seles, No. 2 Lindsay Davenport and No. 1 Martina Hingis to win ...