Warner-Lambert Co.`s Trident, unseated last year as the top-selling sugar-free gum by Wrigley`s Extra, appears to have cloned one of its archrival`s top flavors in a bid to recapture the lead. A Fr… ...

Juicy Fruit's 1985 commercial jingle promised "the taste is gonna move ya," but it doesn't seem like anyone has yet to explain what that taste is.

Sugarless gum accounted for 84 percent of sales, according to IRI, with Wrigley’s Orbit leading the way, followed by Mondelez’s top brand, Trident. Juicy Fruit is the No. 2 regular gum with ...

Trident has already taken a 15% market share – just three months after it launched. Wrigley has historically had a 98% share of the market, with its Extra brand dominating the market. Industry sources ...

Rohit Sakhamuri, Trident Gum brand manager at Mondelēz International, said: “Trident Gum is thrilled to partner with Chlöe, an immensely talented and spirited artist, for our #ChewTheVibes ...

Trident gum, owned by Mondelez International, is seen for sale in Manhattan, New York City, U.S., May 20, 2022. REUTERS/Andrew Kelly Purchase Licensing Rights, opens new tab. Companies; ...

May 10 (Reuters) - Mondelez International Inc (MDLZ.O), opens new tab said on Tuesday it plans to sell its chewing gum business, including brands Trident and Dentyne, in developed markets, as well ...

Mondelez International Inc.MDLZ0.01%increase; green up pointing triangle said it has agreed to sell Trident, Dentyne and other gum brands in developed markets for $1.35 billion, part of the food ...

Chewing gum brand Trident Fruit Mix introduced a new gum flavour to consumers in Mexico with the help of mobile mini-games. Confectionery; Mexico; Strategy; Campaign details. Brand: MONDELEZ - ...

Juicy Fruit is the No. 2 regular gum with about $64 million in sales last year, up more than 13 percent from the previous year, according to IRI. Jan 16, 2015 SHOPPING ...