The American’s rebrand comes at a time when the conference is trying to establish itself as the top non-Power 4 conference.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Even though electronic vehicle charging stations are installed in municipal parking lots in downtown Amherst, including in ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.

When I first moved to Vicksburg way back in 2014 to take a job across the river in Louisiana, someone described it as a “nice ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.

A quarter of a billion dollars was apparently not enough to get the University of Memphis into a new conference.

The University of Memphis’ athletic department has been put on probation for two years and fined $30,000 by the NCAA after an ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

Memphis acknowledged July 21 that a proposal from the university to join the Big 12 "did not ultimately move in our favor." ...

The University of Memphis pitched itself to the Big 12 with an offer to bring sponsorship revenue to the conference while taking no media rights payments, an unprecedented offer to join a conference, ...

The university's president in the 1910s set out on a quest to find out where the "Tigers" name came from. But he ran into hurdles.