Researchers who explored how consumers' ethical values can shape their shopping habits suggest that business owners from ...

If you're trying to be distinctive and stand out from the competition, then why would you throw your brand into a sea of ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Even the most creative marketing ideas can fall flat if they don't connect with the target audience in the right way.

Marvel’s ‘Marvel Knights: The World to Come’ introduces Ketema, a white Black Panther claiming to be T’Challa’s son, igniting fan backlash.

Historically, the white smoke was created by burning the ballots together with dry straw. The black smoke was made from the ballots, wet straw, and with the addition of pitch to darken the color.

Today, thanks to modern chemistry, the smoke is unmistakable—thick black billows for inconclusive votes, or a bright white plume when a new pope is elected.

The Pokemon Trading Card Game will release two English sets based on Pokemon Black and White this summer: Black Bolt and White Flare.

Big-picture thinking in content marketing: Turning ideas into impactful campaigns Content marketers often prioritize volume over relevance, hindering true impact.

New details have emerged about an upcoming Pokemon TCG set, which will be based on Pokemon Black and White.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

The hotel operator’s risky partnership with a show that features murder and mayhem pays off with rising inquiries and occupancy rates.