Web site metrics and analytics are especially important to companies that are selling goods on their Web site. First, retail sites should be looking at conversion rate and average order value in ...

Neglect qualitative data Web analytics is great for tracking quantitative metrics like traffic and conversions, but it doesn’t tell you why people are behaving the way they are.

Business-to-Consumer/Retail Sites Website metrics and analytics are especially important to companies that are selling goods on their website.

Our innovative web analytics services help companies across sectors to better understand their customers by helping them track key web analytics metrics that determine business success.

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry.

This particular piece focuses on the calculated metrics feature in Google Analytics (360), which we use to create metrics that don’t exist by default in GA.

Comparison shop carefully when looking for a Web metrics and analytics package. And you will be shopping because top management will want proof that you have a way to measure your website’s success.

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.

Metrics & ROI - Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories.