Dell is bidding farewell to its familiar desktop and laptop sub-brands. Inspiron, Latitude, Precision, and XPS are now simpler, more generic identifiers. Here's everything you need to know. After ...

Chuck E. Cheese has recently overhauled its brand, bringing major changes to its nearly 500 locations that longtime visitors might be surprised to see. The biggest? The removal of its iconic ...

The shares of Debenhams owner Boohoo Group fell on Tuesday after the group revealed it will be rebranding itself and changing its name to Debenhams Group. The announcement marks a major pivot for ...

Pic: Reuters Boohoo's rebrand follows a huge fall from grace on the back of several headwinds. It had been among the big winners in the online fast fashion revolution, but its market value has ...

Other rebranding includes unifying Clarke Energy products with Rehlko’s logo and colors. It will likely keep its brand name. “This is a big lift,” Francis Perrin, chief brand and ...

PropNex, Singapore's largest real estate agency, is marking its silver jubilee with a fresh new look. The group revealed an updated brand logo at its annual PropNex Sales Summit on Mar 10. "As we ...

Meghan Markle’s name rebrand is said to be sending a message across the pond. The Duchess of Sussex sparked both confusion and curiosity when she made a revelation about her royal title in her ...

International design agency Buck has reimagined the global events platform Eventbrite in a rebrand that welcomes a fresh generation of pundits. Especially in the wake of post-pandemic events, Buck saw ...

Follow live coverage as Wolverhampton Wanderers face Everton today in the Premier League. Another top-flight season will be covered in full right here with The Independent, as reigning champions ...

The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 ... after unveiling a widely panned new logo for its stores that dropped the ...