Wimbledon champion Jannik Sinner has rehired Umberto Ferrara as his fitness coach nearly a year after firing him for his role in the top-ranked player’s doping case. The move comes ...

Mia Zelu, who appeared at Wimbledon and gained fans, media coverage, and even marriage proposals, is actually an AI-generated influencer.

Mia Zelu appears to lead quite a life – at Wimbledon one week, at a Coldplay concert the next. But she’s not real and she’s ...

Venus Williams is playing singles as well as doubles in the Citi Open- her first tournament since the 2024 Miami Open.

A leading researcher in the field of AI says protections and regulation is needed to prevent people from being misled by the ...

But the ‘model’ whose social media persona became an internet sensation at the championships was actually created by AI.

For Alexandra Willis, director of digital media and audience development at the organisation that runs top-level club football in England, the priority is to establish data-enabled experiences that ...

The 'model' whose social media persona became an internet sensation at the championships was actually created by AI.

Spiked Online Editor Tom Slater discusses how the internet was fooled by an artificially created Instagram model at Wimbledon.

Following Wimbledon, former player Andrea Petkovic thinks that amid the Alcaraz and Sinner era, Djokovic has become a third ...

Fake people are stealing the spotlight on social media, but could this clear the way for traditional shooting?