We are more than halfway through 2025, and AI is not only a buzzword but has become a major part of ad operations. At this year’s Google Marketing Live (GML) in Mountainview, California in May, it ...

Vodafone Ireland has teamed up with Grey London to unveil The Toymaker, a new brand campaign designed to reposition the telecoms giant as a trusted broadband provider for Irish homes. The ad, created ...

RTÉ has announced a major sponsorship deal with online retail giant Very for the upcoming Irish edition of the international hit series The Traitors. The partnership will see Very support the eagerly ...

Since 2009, it is estimated that Accenture Digital, now called Accenture Song, splashed out in the region of $900m buying up ...

A new survey carried out by sponsorship consultancy ONSIDE in collaboration with Sport for Business, highlights AI, emerging ...

James Byrne, marketing manager, PML Group with this week’s Out \\ Look on Out of Home. Vodafone has emerged as the leading ...

Effectiveness Tip: Trust is built through consistency and visibility. Use OOH to show up regularly and reliably in your ...

The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and ...

RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to ...

He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to the nations screens to investigate Lidl and its recently launched Lidl Plus ...